Websites for Australian small businesses. Hospitality, allied health, trades, professional services. I build it, host it, run it. You focus on the work.
Every project below is live and run by a paying client. Click any to visit.
Catering & Florals, Adelaide SA
Adelaide catering and florals business. Photography-forward website, interactive grazing-box builder, Stripe shop, full custom CRM, email migration, and Google Business Profile setup.
Quality Bricklaying, Melbourne
Bricklaying and masonry business. Custom website with 16 suburb SEO pages, quote form, Google Workspace email, full CRM, and premium brand kit.
Facility & Asset Maintenance
Facility maintenance company. Separate brand, website, quote form, Supabase lead capture, photo upload widget, and automated notifications.
Solar Panel & Gutter Cleaning
Solar panel and gutter cleaning business. Custom website with 16 suburb SEO pages, quote form, Google Workspace email, WhatsApp integration, and Google Business Profile content.
Editorial Wedding Photography & Cinema, Adelaide
Adelaide wedding photographer and filmmaker (BKLT Media). Custom editorial Next.js site with a cinema video hero, native-aspect photo galleries, a dedicated films page, and a light and dark theme system.
// CURRENTLY BUILDING FOR
“Alex built our website and set up the whole digital side of the business. We went from zero online presence to getting quote requests every week. Professional, fast, and actually understands what tradies need. Couldn't recommend Groundwork enough.”
“I'm really happy with the website that Alex created for my business. The whole process was smooth from start to finish, and the final result exceeded my expectations. Not only does the site look fantastic, but it also includes extra helpful features I hadn't even thought of. Communication was excellent throughout, always prompt, clear, and helpful. I would highly recommend his services to anyone looking for a professional, high-quality website and a genuinely great experience along the way.”
No lock-in contracts. No hidden fees. Cancel anytime after 6 months.
hipages charges $419/mo for shared leads. Growth is $370/mo and every lead is yours.
A proper trade website that works while you work.
Full CRM, suburb SEO, and a business that looks the part.
Maximum SEO coverage, ongoing GBP management, and business email included.
If you're paying hipages or similar for shared leads, you're competing with three other businesses for every job. Here's the maths.
Same monthly spend. Better lead economics. Plus you own the asset.
Audit my setup. Free.* Lead volume varies by trade, suburb, and seasonality. ADs Group (commercial maintenance) sees ~12/month after 6 months of SEO. Newer clients typically start at 3-5/month and grow.
No fluff. No jargon. Digital tools that bring small businesses more work.
No 50-page proposals. No month-long timelines.
20-minute call. Tell me about your business and what you need.
I design and develop. You get a preview link to check on your phone.
Happy? I launch. Want changes? I make them. No surprises.
Site goes live. Google indexes. Your phone starts ringing.
Straight answers. No jargon.
There's a 6-month minimum commitment — that's how long it takes to see real SEO results. After that, cancel anytime with 30 days notice. No penalties, no hassles. If you cancel, I hand over everything — your site, your domain, your content.
Yes. If you ever leave, I export your site and hand it over. Your domain, your content, your data — it's all yours. I just host and maintain it while you're with me.
I'll rebuild it properly. Most small business websites are slow, not mobile-friendly, and invisible on Google. I keep what works (your content, your photos) and build a fast, modern site that actually generates enquiries.
Your site goes live in about 14 days. Google usually starts indexing within 1-2 weeks after that. Local SEO results (Google Maps, local search) typically show within 4-8 weeks. I set up everything — sitemap, schema, Google Business Profile.
Not much. Your business details, a few photos of your work (phone photos are fine), and 15 minutes on a call to tell me about your business. I handle everything else — design, development, copy, SEO, hosting.
Every plan includes your website, hosting, SEO, maintenance, security, and support. Starter ($220/mo) gives you up to 8 pages with basic lead tracking. Growth ($370/mo) adds unlimited pages, full CRM, 10 suburb SEO pages, and daily lead alerts. Full Service ($470/mo) adds business email, ongoing GBP management, and 16+ suburb pages. No hidden costs, no setup fees.
Melbourne, Victoria, Australia